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Those who have their birthday in April are lucky: their birthstone is the coveted diamond. Diamonds are one of the most sought after precious stones in the world. But why exactly are diamonds deemed so desirable?

  1. They’re Strong

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One huge benefit of diamonds is their incredible durability. It is the hardest naturally occurring material on Earth, which means that it’s unlikely to get scratched or damaged by basically anything. Diamonds are so hard that they are often used in machine production to cut or grind industrial materials. Diamonds also have an incredibly high melting point— they can even survive being engulfed in flames!

  1. They’re Beautiful

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All gemstones are beautiful, of course, but diamonds have a specific brilliance that outshines the rest. This is because they have the most clarity of any gemstone, meaning that they can shine the most light. And most diamonds are cut specifically to increase their light reflection and refraction so that they shine even more and truly steal the spotlight.

  1. They’ve Got Variety

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White diamonds are some of the most versatile gemstones. Their clear color goes with anything. But diamonds can actually form in a huge array of colors like blue, green, yellow, or pink. Today, you can even color treat white diamonds, making them any color you like. This makes diamonds as versatile as a rainbow!

  1. They’re An Investment

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Diamonds are one of the most precious and therefore expensive stones. Diamonds sell for a high price so, when you buy one, you’re buying an investment piece that carries a great value.

  1. They’re Meaningful

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Perhaps the most compelling benefit of wearing diamonds is the loving meaning behind the gemstone. Diamonds represent the idea of “forever.” Giving a diamond is a loving gesture. It is a gift that symbolizes the eternity of a bond of love, whether it be a marital bond, a familial bond, or a bond of friendship.

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Diamonds are a great gift anytime but are an especially good gift for April birthdays. If you’re in the market for diamonds this April, you’re in luck: we’re having a spring sale! SAVE 10% SITEWIDE with promo code APRIL. You can save 10% on our amazing selection of diamond studs, rings, and necklaces, as well as on all our other precious gemstone jewelry. Happy shopping!